Why progress sticks for some people… and disappears for others.
Most people think they need more motivation. They don’t.
They need momentum.
Momentum is built through small, repeatable wins that raise belief, elevate standards, and lock in identity. Once identity shifts, behavior becomes automatic.
Self-sabotage works the same way… just in reverse.
Progress shows up. Comfort follows. Rules bend. Frustration builds. Then comes the reset.
The 2026 #IWANTABZ Contest interrupts that loop by design. It forces early wins, daily action, and a clear finish line. That way, momentum has time to compound.
This isn’t about abs. It’s about staying in the loop long enough to change how you operate.
